There is a concept of Corporate Citizenship which tells us about the commitment to improve community well being through voluntary business practices and contribution of corporate resources leading to sustainable growth. It is not business activity mandated by law or moral or ethical in nature but certainly expected of the corporates. Corporate responsibility is achieved when a business adapts all of its practices to ensure that it operates in ways that meet or exceed, the ethical, legal, commercial and public expectations society has from such business.
JRD Tata the chairman of the Tata Group believed that "to create good working condition, to pay the best wages to its employees and provide decent housing to its employees are not enough for the industry, the aim of an industry should be to discharge its overall social responsibilities to the community and the society at large, where industry is located."
Today scene is changed, competition is throat cutting. Corporate are facing stern competition. they mean business at any cost, let country be at stake in respect of security, we have to make money. Recently there was a news on IBN7 about the sell of Pre-Activated Sim Card at Indo-Nepal border. Any body can pay the sum without any identity proof and use it (may be against country) because there is no proof of identity of the person with operators.
Who bothers about corporate responsibility. Even BSNL Sim is available without any identity proof. Corporate is sleeping so is government.
Term corporate citizenship implies the behavior, which would maximize a company's positive impact and minimize the negative impact on its social and physical environment. It means moving from supply driven to more demand led strategies; keeping in mind the welfare of all stakeholder.
But for the mobile operator it is all limited to compliances and annual return and not more than that. Hope they will wake up and will show the corporate citizenship atleast for the shake of country and its security.
JRD Tata the chairman of the Tata Group believed that "to create good working condition, to pay the best wages to its employees and provide decent housing to its employees are not enough for the industry, the aim of an industry should be to discharge its overall social responsibilities to the community and the society at large, where industry is located."
Today scene is changed, competition is throat cutting. Corporate are facing stern competition. they mean business at any cost, let country be at stake in respect of security, we have to make money. Recently there was a news on IBN7 about the sell of Pre-Activated Sim Card at Indo-Nepal border. Any body can pay the sum without any identity proof and use it (may be against country) because there is no proof of identity of the person with operators.
Who bothers about corporate responsibility. Even BSNL Sim is available without any identity proof. Corporate is sleeping so is government.Term corporate citizenship implies the behavior, which would maximize a company's positive impact and minimize the negative impact on its social and physical environment. It means moving from supply driven to more demand led strategies; keeping in mind the welfare of all stakeholder.
But for the mobile operator it is all limited to compliances and annual return and not more than that. Hope they will wake up and will show the corporate citizenship atleast for the shake of country and its security.
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